Empower NET Video

Thursday 22 November 2012

Do "Tell a Friend" Campaigns Still Work?


When internet marketing was still in its infancy, "tell a friend" initiatives were unbelievably effective. All you had to do was put up an email box, ask people to send your stuff to their pals and they would.

Today it's entirely different. People are a lot more conservative with their time and their pals' time. In other words, they won't deliver something to their pals unless they truly thought their pals would appreciate it.

So do "tell a friend" projects still work? Absolutely. However the method needs to be totally different. Right here are a couple of methods to make a "tell a friend" project work.

Use Facebook

In a way, Facebook is the latest and potentially most effective "tell a friend" platform in history.

Instead of asking people to email a buddy for you, which takes an extremely high level of emotional commitment, attempt asking them to just repost whatever it is that you're promoting to their Facebook walls.

Instead of simply getting one person to look into your material, you can easily get anywhere from lots to a hundred individuals per share looking at your material.

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